Zip Installation Geo-Target Website
Zip Installation is a nationwide Consumer Electronics installation company with over 18,000 technicians that cover every zip code in the US. With 82% of their sales coming from their online marketing, I have found success with the marketing strategy that Zip has used for two years.
Overview
Zip Installation was in need of a complex marketing strategy that includes direct traffic generation, referral partnerships, and retail strategic partnerships. As a result Zip needed a web site system that could handle the wide range of traffic and potential customers by creating relevance based on where they entered our site from.
Solution
I created a strategy that handles those challenges by making a network that generates over 250 sites that handle the challenges of geo-targeting, mobile useage, referral partnerships, and strategic partnerships. Zip's brand is the leader in consumer electronic services that encourages customers to feel comfortable with Zip being their service technician for any of their projects.
Results
With this strategy and smart use of web technologies Zip has grown over 14 times when I first joined them. This includes official partnerships with Target, Amazon, BJs wholesale club, Navy Exchange, ShopKo stores, Office Depot and more. Zip has performed successful services for thousands of customers and ensuring the highest quality in the Consumer Electronics industry.
