Wine Of The Week Club
Premium wine delivered weekly to our members homes or offices. Wine Of The Week Club is a different take on wine clubs encouraging its members to share their thoughts on the wine they receive.
Overview
Wine Of The Week Club needed to stand out from the other wine clubs found online. The site must reflect this clubs different take on what a wine club should be compared to the others. Unlike the other cookie cutter clubs that focus on a standard wine distribution system, Wine Of The Week Club set its own distribution system with wine picks that you can't find in any of the other clubs.
Solution
Wine of The Week Club received a zesty design on top of a really innovative e-commerce system that handles the distribution of wine to its members while managing the recurring business. Compared to the competition this site is loud and has a unique take on the member packages relating it to 50's photos.
Results
Wine of The Week Club accrued a large membership base both through gifting memberships for weddings and holiday gifts as well as members joining themselves through entry level packages that get their feet wet with the unique wine that this club offered its members week in and week out.
