Take Me Fishing Social Media Site
The first social media site that is foused on the sport of fishing and boating. Connect and share with anglers that are hobbiest to even pros by sharing stories and great spots to fish.
Overview
Colle + McVoy was approached by The Recreational Boating and Fishing Federation asking to create a campaign promoting fishing and boating. It included a series of print and advertisments and a consistent web presence that really informed hobbiests about ways to improve fishing, have fun watching fishing videos and trends on great fishing gear.
Solution
The team came up with a social media site for fisherman that has rich media like trick shot fishing videos, games, and fishing maps that friends and online fishing enthusiasts can share. It comes included with a wiki of fishing knowledge from how to handle weather conditions to the proper approach on casting a real.
Results
The Recreational Boating and Fishing Federation loves this site so much that it has become the anchor for their entire organization. They continue to invest in the large community and now offer ways for companies to interact with this user base by offering sweet fishing promotions.
