Case IH Tractors
Case IH is one of the largest tractor manufacture with long deep roots in the agriculture business. Case IH believes they have a superior product, and is not afraid to directly compare their products features.
Overview
Case IH needed an interactive campaign to compare the superior Case IH tractor to the heavily marketed John Deere tractors. The goal was to have a campaign that could convert some of the John Deere following and invest in Case IH for their farming equipment.
Solution
We chose to create a website that focuses on the features that are important for farmers by comparing the John Deere and Case IH technically, durability and comfort. We used stunning photography cinematography and info-graphics to tell the Case IH story.
Results
We generated significant amount of traffic that informed them about the Case IH product. The site itself lasted for over 3 years as the leader in the interactive Case IH marketing campaign.
