Target UP2D8 Back To School
With Back to school near Target reached out to create a promotional strategy that encouraged the young teens to choose target for their hip return to school no matter if they are rocker shique or glam savvy.
Overview
Target reaches out to third party vendors to support them in keeping up as a leading edge innovator with online campaigns that encourage in store or online sales. For Target's clothing department back to school is one of their biggest opportunities to perform and push large quantities of inventory.
Solution
We came up with a quick concept that focused on two different and distinct teen attitudes that has been an existing Target for the Target merch team. We created a flash app that allows you to view cool new clothing items no hip and trending models showing off styles that you can purchase at Target.
Results
Sales increased above their average back to school promotions for high-school teen girls. The website was quick and easy to navigate to select cool products and be able to check out instantly.
