Yearbook Yourself
See what you would look like 40-80 years ago and see yourself in the trends of the past! This Webby Award winner does just that in a real easy ui that captured the interest to millions!
Overview
Taubman Malls Development firm came to Colle + McVoy for an advertising strategy to bring traffic to the store fronts inside their malls for the back to school season. They taxed our team at Colle + McVoy to come up with a creative, witty, and wowing concept to drive interests in their malls.
Solution
We chose to create a flash application that allows you to take a picture of yourself and in real time it will place you into yearbook pictures dating back as far as 1920. You can share your picture on facebook as your profile page and encourage your friends to do the same. You and your friends can take group photos to get into pictures as big as class photos from the 50's
Results
Yearbook Yourself was the largest success for Colle + McVoy in the interactive front that thrusted them into the leaders of online advertising. They witnessed 3 million visits in the first 2 days and the numbers became monster that got a lot of recognition in the ad industry. Taubman of course received a lot of excitement that is great attention for their network of malls.
