2C Luxury and Fashion Magazine
The first luxury and fashion magazine in Minneapolis that found its roots from european and US costal trends to disrupt the existing publishing market in the Midwest.
Overview
2C Luxury Magazine was a published magazine brought to market by Luxury Media Group. The goal of 2C was to bring more hip trends that you see on the coasts of the United States or even in Europe to the Midwest.
Solution
We created a design that focused on a minimal layout style to bring an emphasize to the artwork. Unlike 2C's competitors that jam as much content into one page 2C wanted to make the reading experience weightless and fun. Finally we created fashion shoots and other editorial based on large new and upcoming trends and show how people in the Midwest can mimic these cool new trends.
Results
2C Luxury and Fashion Magazine developed a following over 40,000 strong in the Minneapolis and St. Paul area. Advertisers grappled onto the alternative content and ad program compared to the competition in the publishing industry in the Twin Cities.
