Fritzie Fresh Candies
Fritzie Fresh has been making candies for the kids of United States since the 1940's. They have always had a focus on creating a nice youthful brand that revolves around that companies standards for making great products for kids.
Overview
Fritzie Fresh likes to keep print ad campaigns out in the market place to maintain brand presence regularly. It is important to create ad campaigns that compete against their larger competition who have much larger marketing budgets. They maintain their existing customers by creating a range of quality candies that you can't find elsewhere.
Solution
I created print campaigns that highlight some of the biggest flavor candies that Fritzie Fresh Produces. I utilized simple iconography, simple messaging, and an online call to action to create a clean youthful feeling that promotes the Fritzie brand.
Results
These ad campaigns help support the youthful brand that continues to show the differentiation that Fritzie has compared to the competitors in the market place.
