Money Week
Money Week is a publication that focuses on investing, investment advice, and financing by shedding light on some of the up and comming trends out in the market place.
Overview
Money Week wants a straight forward ad campaign that focuses on getting the message across about what Money Week publication is. Its goal is to generate new readers to improve on its readership base and make their publication more appealing to advertisers.
Solution
I created a juxtaposition that is not often thought about when it comes to a financial industry publication. Hopefully it allows viewers to make a connection with the power plug and smirk with the wit in which Money Week approaches new potential readers.
Results
This ad campaign helped towards differentiating Money Week from the competition in financial publications. It encourages people to make a decision in subscribing to Money Week because it is important to have a different view point on investments and market trends.
