Extreme Right Guard
No one likes to be around a smelly person! Extreme Right Guard works hard at making our spaces a great smelling place with everyones help.
Overview
Extreme Right Guard needed a print campaign that talks about the importance of personal hygiene but not make it offensive to any individual. While showing the importance of personal hygiene Extreme Right Guard wants to be the option for anyone to improve their smell out in the public.
Solution
This witty campaign is aimed to tackle the tough subject of personal hygiene by bring the scale of which people stay away from bad smelling odors. Because the campaign is so outrageous people can make light of the subject matter and ultimately not take offense to the brand message.
Results
A marketing campaign that deals with a potential offensive subject matter using a witty visual that tries to make light of bad odors.
