Zip Installation Mobile Web
With the ever growing demand coming from traffic that use their mobile phones Zip required a mobile efficient website focusing on the core concept of insuring we can cover their geographic area and to give Zip a call
Overview
I noticed that Zip Installation was generating a substantial amount of mobile traffic equaling almost a third of total traffic in the most recent pulled report. Mobile became a great test platform to improve on sales lead generation by creating a site that is optimized for the various mobile platforms.
Solution
I created a website that had a few specific goals for visitors to do. The first thing is to call our sales center to talk about their project, second is to use the geo-target device to ensure we cover their geographic location, and finally request a quote.
Results
By creating a very minimal and direct messaging system it improved mobile lead generations by 46% and has been linked to a growth of sales in the computer repair department which is where we chose to first test the mobile site strategy.
