Judson Koehn
I am a Graphic Designer, Web Enthusiast, Technology Entrepreneur, and a Web Developer.
Clients
Process
A successful design is a reflection of one's process.
Research
I will align my knowledge with your team by understanding your day-to-day strategy as well as your over all business goals.
- Understand the total sales life cycle.
- Become familiar with existing marketing strategies.
- Align with your company's industry and common practices.
- Compare existing strategy to industry standards in marketing.
Design
Design a model that will support your goals and create the necessary assets to support the overall strategy.
- Generate a contemporary working user experience.
- Add or Modify your brand to be more competitive in your marketplace.
- Generate both pay per performance and SEO solutions.
- Make sure all assets are easily accessible for testing.
Test
Develop a method to test your new model and tweak it over time with facts.
- Generate a series of A/B tests focusing on areas of improvement.
- Tweak both the marketing outreach and sites that visitors land on.
- Implement the successful aspects of the tests across the entire strategy.
- Report the successes in a comprehensive way so that you too understand your visitor's trends.
About
Here is a little background.
I am a technology entrepreneur at heart. I love working with new web technology, applications, and designs that offer its visitors with some kind of purpose that may help out in their day to day web usage. I create working designs backed by data like google analytics or ad-words to prove its success.
As of recent I have managed the brand for a nationwide Consumer Electronics Installation company that specialized in consumer services as well as business services. I built, deployed, and managed the online advertising strategy that utilized over 250 websites. This advertising strategy was responsible for generating 82% of the company's revenue through lead generation for the sales staff. This strategy focuses on a geo-targeting and phone based sales.
Further more I have created the marketing services strategy for many retailers such as Target, Amazon, BJ's Wholesale club, ShopKo, Tiger Direct, Office Depot, and the Navy Exchange. I created the design for the voucher based system that customers can purchase and schedule their installation online, managed the distribution of the product, and created the redemption process that customers use.
I have founded and co-founded several companies including Luxury Media Group that published Twin Cities Luxury and Fashion Magazine, Wine of the Week Club, and Savvy Report.